Zoomers : 4 reasons why they won’t choose your company ? – by Cecile Lammer

Zoomers : Are they revolutionizing the professional world ?

The word “meaningful” is a new hit for young professionals. We have to keep in mind that we are spending more than 40 hours per week at our workplace.

The workplace is demanding, there are objectives to reach, colleagues, clients and third parties to interact with. The environment in which we evolve is crucial. It can affect the mood, and so the efficiency of your team. There is more than just providing the right salary or comfortable office. Instead of focusing on harvesting whatever you can from your team and squeezing to the core your best employees, you should seriously start to listen to what the Millennials and Zoomers want.

What do you think is the real reason why employees are quitting their job or feel unwell at work?

“Ceicia helps to dig out the root cause of the loss of talent and revenues through a personalised company diagnostic. You will discover the various factors and reasons for the ill-being of your employees that directly affect your company’s results. Every company should think of the long-term relationship with their talent and not just what they can get from the short term. Life is a marathon, not a sprint.

As director or founder, to start with, are you able to answer those three simple questions about your company?

What? How? And Why did you start the company?
If you can, this is a great first step! Do you know if the Why of your company is well understood by your employees, clients and business partners?

The “Why” of a company is the essence and the reason why everything started. You believed in your project, and you wanted to share it with the world to either help people, improve their lives or have an impact on society. It is crucial to transmit your “why” through all the departments and persons who get in touch with you. Your employees will feel concerned and involved.
Your “Why” is what makes the difference.

The new generation doesn’t have the same goal and inspiration as their predecessors. A study performs on 2000 students from the 16 top French schools including HEC, Sciences Po, Essec and schools like AgroParisTech shows that 85% of the graduates think the status of employees to start a career is ideal. This is good news, however, they expect flexibility, understanding, good benefits and meaningful missions. Some “old-school Frenchies” would identify them as lazy, deserters or too demanding.

We should question ourselves, are they really abusing or does the market have to change radically its vision and face the reality?
It seems this is the beginning of a new era. Zoomers, A generation that wants to bring awareness and care to its ecosystem and environment. Covid-19 pushed a new way of working, a new lifestyle and a new vision of the professional world and the importance of doing something meaningful for the world and community.

What are the 4 main factors why Zoomers also called Generation Z won’t work for your company?

• Lack of flexibility & work-life balance: Working from home or around the world is a must.
• Don’t understand the Why of your company: insignificant missions for the world.
• Absence of Recognition, teamwork & understanding from the management.
• No vision of growth or core values they can identify themselves to.

Nothing is lost, you can always change the game and choose the option of continuous improvement to keep, attract talents & make your office a better place. Giving flexibility and freedom creates a sense of being its own boss by fostering the concept of “intrapreneurial” and boosts productivity and self-worth.

Be a leader, and focus on results!

Ceicia’s founder